Considering an animated video for your product or brand? Animated visuals are eye-catching, easily identifiable and extremely memorable… AND they can enhance your brand in ways live-action footage simply can’t.
Explainer Video Services
how explainers help
Whether showcasing a new product or simply doing customer outreach, here are only a few of the ways animation/ explainer videos can help:
A Streamlined Approach
There are a multitude of moving parts that go into producing a live shoot: cameras, light, talent etc. Animation streamlines the process: now a team of artists create locations from scratch, and the ‘talent’ consists of animated actors who always hit their marks.
Live action is limited to what you can point a camera at, but animation has no limits at all.
Say you produce a piece of video content for your business… and then a few weeks later, you want to make a small change to some part of your video. With live action, that ‘small change’ might require hours and hours of reshooting footage, but in animation it’s a simple matter of editing the file on the computer.
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ANIMATED Business VIDEOS
With the power of animation on your side, your video content can accomplish more:
Human beings are visual, we love bright colours. Animation satisfies that quest, and captures attention long enough to get your message across. Plus, an entertaining video makes viewers feel more positive towards your brand.
The imagery you use should live in your viewers’ heads. Animation ability to create a unique visual style is limited only by your imagination.
Complex products or services don’t have be difficult to explain to your audience.
Animated explainer videos can feature moving diagrams, flowcharts and more to make what you’re selling accessible to more audiences.
people love it short
Humans have short attention spans. And thanks to the great distraction known as the Internet, it’s getting harder than ever to focus on one thing at a time.
No matter who you are or what you’re selling, the hard, fast answer to: “How long should your video be?” is “Short!”
Luckily, when it comes to animated explainer videos, shorter is better. On average, optimal length for a business video is 60-90 seconds
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Animated - INFOGRAPHICS
Pinpoint presentations are good, but video info-graphics are great. They are short but communicate more.
Because of the way our brains work, we retain visual information i.e. info-graphics, much more readily than information received by audio or text. 90% of the information transmitted to the brain is visual and most people are what are called ‘visual learners’
EXPLAINER VIDEO PRODUCTION PROCESS
While animation projects are similar to live action productions, additional time must be spent in the pre-production steps in order to ensure that all of the visuals are consistent and meaningful to your target audience.
We will review your script and offer suggestions to improve its narrative and visual appeal. We will provide an annotated script with descriptions of the visual elements that will be animated as well as a storyboard illustrating the scenes.
During this stage we will create 2D drawings and other visuals that match your current branding and elaborate on the story elements from the script.
On your approval of the annotated script and storyboard, we will record the voice over and begin animation. You will have opportunities for feedback and revisions at the rough, fine, and final cut of the video.
Depending on the length and complexity of the animation, this can add 2-4 weeks of additional time to the production.
LET'S HELP YOU Make AN ANIMATED VIDEO
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If you have any questions, suggestions, comments, advice or thoughts, please get in touch. Always ready to provide you with more information about our highly-customized products