An explainer video is a short, animated or live-action video that explains your business concept, product, or service in an easy-to-understand way. These videos are typically 60–90 seconds long and are great for websites, social media, pitch meetings, and presentations.
Discovery & Goal Setting:
The first step in the explainer video production process is understanding the client's brand, goals, and audience. This involves a discovery session where we gather information about the product or service, identify the core message, and determine the intended viewer.
Scriptwriting
Once the direction is clear, we move on to crafting a compelling script. The script is the backbone of the explainer video, serving as both the narrative and blueprint for visuals.
3. Storyboarding
With the script approved, the next phase is storyboarding. This involves creating a visual outline of the video, frame by frame, matched to the script. This step is crucial for helping clients visualize the flow of the video before animation begins.
4. Voiceover Recording
A great explainer video needs a professional voice to deliver the message with clarity and emotion. During this step, a voice artist is selected based on the desired tone and target audience. A good voiceover adds personality and strengthens the overall impact of the message.
5. Design & Illustration
This is where the video starts to take visual shape. Custom illustrations and graphic assets are created to match the brand’s style and the tone of the script. The design phase ensures that visuals are not only aesthetically appealing but also purposeful and consistent, forming the building blocks for the animation.
6. Animation
Illustrations are brought to life. Precise timing ensures the animation flows smoothly and highlights key messages. Sound design completes the process, background music sets the tone, sound effects enhance impact, and audio levels are carefully balanced to keep the voiceover clear.
7. Review & Feedback
After the first version of the video is completed, it is shared with the client for review. This step provides an opportunity to gather feedback and suggest revisions. Typically, revisions are done to fine-tune the video and ensure it meets expectations before final delivery.
8. Final Delivery
Once all revisions are made and approval is given, the final video is exported in the required formats. Proper formatting ensures the video looks and sounds great no matter where it’s viewed.
